- July 01, 2020
6 Secret Growth Hacks for Your FB Group in 2020
How can I increase the engagement of my group?
Everywhere I go - It’s the same question that people ask me.
How to grow a Facebook group?
How can I increase the engagement of my group?
In this article, I will explain - how to run a group like a champ.
N:B: This article is loaded with ADVANCED Tactics. And if you do not know how a Facebook group works or how to create one then visit here to get the basics.
Growth Hack #1 - Insert your FB group link at Everywhere.
This may sound weird but putting a Facebook group link at the menu bar works really well. This is why we added a big button on our landing page and with bit.ly URL shorteners, you can track how many people are clicking it. (details on hack #2)
You can simply add a plain URL or add a clickable text like this on your email newsletter. So whenever you're sending emails to the people, they’ll see the links that you’re sending and most likely to join from there. This is a much more organic and effective way to drive people to your group.
Do not stop at newsletters only, even try to put the link everywhere for example -
- Your homepage
- The tiny icon in the footer menu
- Your about page
- Your contact page
- At the end of each blog post
- In the e-mail signature section
- LinkedIn bio
- In the Intercom (or any live chat)
- On your “thank you” pages
- Your Instagram Bio
- Twitter profile bio
Also, you can check 18 Ways to Promote Your New Facebook Group an article by Elna for more examples.
Growth Hack #2 - Creating a short link of your FB group can make your life easier.
Whether you add the link on your profile bio or use it on your cover image or anywhere else, A short link can be a very handy tool. With a link shortener, you can trace where the traffic is coming from and this way you can push more what is working. For example - we share a lot of helpful resources as a lead magnet all over the internet. With the same lead magnet, we get different results on different campaigns. So now we can track which channel is working and which channel is not.
In addition - A short URL will help others to remember whenever you’re saying it anywhere.
So whenever you say bit.ly/groupboss people can easily understand that and join your group. This hack can come handy over the conference and you can add the link on your visiting card too.
Here is a real-life example -
Growth Hack #3 - Talking about your group outside of the community.
Posting and talking about the group, that you want to advertise in other places such as similar groups and your own profile as well.
1. Brings more value by adding comments on target niche groups.
Find your niche groups. It has to be active and spam-free. Start bringing value to others by helping them with your knowledge and sometimes searching google can help you to provide better answers.
Large-sized comments catch the most attention so do the big comments and provide value. This way people will show interest to you and will visit your profile. And as your profile is fully optimized they will click on your link.
2. Creating a mutual co-marketing plan with other Facebook group admins.
Make a list of 20 best groups that will probably say yes to your co-marketing plans. (on your niche) Search Google - “co-marketing example _” put your niche name on the _ Now pick the best ideas that will bring value to both of 2 groups and just simply reach out to the other group admins. It can be e-books, maybe webinars or even some freebies can do the work. :)
3. Taking interview of micro-influencers
Another cool hack is partnering up with micro-influencers. They already have a few hundred or thousand audiences in your niche and you will propose to them an interview where they will gain a few more hundred. And of course, you are going to gain traction from their audience and also you are providing values to your own audience at the same time. So win-win for micro-influencers and a double win for you. ;)
Once you have some audience, try to join some podcasts. It may help you to gain more traction and it works well nowadays.
5. Mention it on your youtube video
If you have a youtube channel, mention your Facebook group and add the URL on the description. Don’t have a youtube channel? Create one. Video content is rising big and you should keep up with it.
6. Outreach is the key here my friend
Reach out to 30 people every day. Make it a routine and try to provide value on the cold emails to win most of the time. Even a
Growth Hack #4 - Build a Relation with the top contributors of the group.
You can easily sort them out from the group insight. From there you can see how many likes comments that they have given for the group. By thanking them personally will make them feel special and give them the morale to keep contributing to the group.
Pro tip - Promoting the top contributor or known friends to moderator or admin. This is a really smart idea that allows you to build bigger groups. This will help you to keep your group more engaging, and that will also control the spamming and other useless posts that are not relevant to your group. Besides that rewarding them publicly so that they feel special and help others to be motivated.
Growth Hack #5 - Welcome New Members of Your Group
A common mistake that group admin makes is either not welcoming new members totally or not doing it regularly. Our suggestion is - Welcome your new members each week regularly and try real hard to engage them. The first impression works really well if done right.
Why the hack they will spend their time here?
This simple question can help you to build a strong tribe. Sooner or later you will find that you will need to provide a lot of value to a common interest and it’s a lot of hard work. :)
6 - Going on live consistently
Going live allows you to get connected with people inside your group in real-time, this will help you be closer to your group members. It doesn’t mean you have to come every day, you can come once a week. You may have a specific topic or you may not have any topic, you can just come and say hello to the people. It will increase authority over the people inside your group.
Showing people the work behind the scenes.
This will make them feel that they are part of something related to your business. Because others won’t get the chance to see stuff, where people who are inside getting the chance to see those.
Growth Hack #7 - Email Marketing wit
Example of Successful groups -
- MartechWise - It’s a group about early adopters of newly launched software. They eat, sleep and breathe for new software deals.
- Sales Professionals - Salespeople gathered all around the world here. No matter which industry you are in, you can find someone in your industry here.
- Ux Portfolio - Sarah doody teaches designers how to build a strong portfolio without having past experience and helps designers find new jobs.
- OkDork - This group is created by Noah Kagan. OkDork is his personal blog. He is getting quite a lot of traffic on his blog but he was missing the direct interaction with them and this is why he made a group.
- Nas Daily - You probably watched his 1-minute video before. After hitting his 1000’s of 1 min video now he posts a single video every week. Having his own community helped him to create a huge wave of vibes every day so far.
- Mind Valley - Mindvalley is an online New Age personal development education company, founded by Vishen Lakhiani in 2003. They help, motive and pray with each other here.
- Virtual Assistant Elites - It’s pre-vetted invite the only community for founders who hire remote employees. A powerful community for finding jobs and finding talents.
How Great marketers are even failed to create an engaging Facebook group -
- Marketing School - If you are in the marketing niche, there is a high chance that you know Neil Patel and Eric Siu. They created their podcast together and doing good so far. But when it comes to creating an engaging community on Facebook? Well, not so good.
- The Startup Chat Mastermind - If you are in a SaaS business and you do not know the holy sales master Steli and the god of SaaS marketing Hiten then you are in the dark age. Both of them made software and built empires. So they are doing this podcast for fun - like a hobby. It’s going well as it meant to be. But again - when it comes to the community over Facebook? It’s no.
Why are these gurus and big names couldn’t bother to push it hard? Maybe because people who listen to a podcast instead of music are serious about where they spend their time. As Facebook has a bad reputation with killing time :D
Learning - Facebook is not a good fit for every target audience.
These are the things that will definitely help you to grow your group and enhance engagement in your group. Making more engagement means making more business and that will give you more money.
Helpful Resources -
- Grow a Facebook Group From Zero to 1,000+ Members Fast with paid Ads.
- 16 Ways To Grow Your Facebook Group
So that’s all from my side today if there is anything to clarify please let me know in the comment box.
I and our team worked hard to find the best growth ideas around the entire planet and we have tried and still are trying to implement them. So we will keep continuing this blog and you can check the latest updates every month.